INSTITUT Veolia Environnement

Report n°2: An integrated approach to economic and social contestability in business

The interplay of economic and social contestability in a branch of scrap metal recycling

The Contestable Management model took as its reference situation a company already established on one market(4) in order to study the link between the extents of its economic and social contestability. We adopt a different viewpoint here, considering the dual anchoring of a recycling operator within its branch of activity - i.e. with the input market to procure raw materials for recycling on the one hand and with the output market to sell the secondary raw material (product of processing) on the other -, the resulting relations within the branch and problems with local residents due to the siting of its installations. This section introduces the main ideas in a fairly theoretical way. Those ideas will then be backed up with more detailed arguments and practical examples in the subsequent sections.

(4) Baumol et al (1982) considered in isolation the various markets in which business operates. They did not, therefore, consider the dual economic anchoring of contestability.