- Home
- Report n°2: An integrated approach to economic and social contestability in business
Report n°2: An integrated approach to economic and social contestability in business
-
Table of contents
- Social contestability: acquiring experience and defining a coverage strategy
Social contestability: acquiring experience and defining a coverage strategy
The purpose of the last stage of the argument is to explain how a historic recycler can learn to anticipate a change from challenging vigilance to definite opposition to his business, and then to a generalizing protest based on the risks to the community for health or the environment. Leaving structural analysis, we adopt an historical approach describing what happened typically to one recycler, and how confronting protest episodes became for him a learning experience(34). We are using a stylised account of a past protest episode.
(34) Many businesses have moved from a reactive strategy on environmental issues to a published proactive strategy, having been confronted by episodes of strong protest based on environmental arguments. These episodes have affected their markets and their profitability, at least in the short and medium term.