The challenges of ecological accounting

Why does accounting need to evolve to incorporate social and environmental issues? What is the CARE accounting model? How does it translate into a company's operations?

Alexandre Rambaud, Senior Lecturer at @AgroParisTech - CIRED, Associate Researcher at Paris-Dauphine and Co-Director of the "Ecological Accounting" Chair, answers these questions and presents an innovative financial analysis, so that companies can take into account ecological issues in their accounting.